



Stocks are
scary.
Anyone want to talk about GameStop?
A revelation. Truly.
But learning how markets move takes more than Reddit.
It takes practice.
So, we turned SXSW's food options into just that - options. Priced by demand and playable like a real market.

STEP I
Festival wristbands will let users scan to access the F&B 500 in the Robinhood app.
Watch as prices rise and fall throughout the day to place your food order, for less.

STEP II
Enter the number of "shares" (servings) and place your order for pick-up.
The app will track your earnings and - best of all - help you avoid the lines.

STEP III
Bring your QR code to the counter and scan to snag your food.
Save time, save money, and save yourself from having to ask your dad how the market works. Again.

CW Amanda Winch
AD Vanessa Bittante + Ted Christodulidis
AGENCY Miami Ad School NY

The F&B 500
Like the S&P 500, but for (F)ood & (B)everage.