SPLIT
Pandora solves "aux cord anxiety" by revolutionizing the way we listen, together + alone.
Client
Pandora
CHALLENGE
Pandora is the first and most intuitive of the music streaming platforms, but it isn't a top-of-mind choice for most listeners.
INSIGHT
Music streamers spend a lot of time curating music for themselves.
But when they are asked play dj for friends, they suffer an overwhelm of choice and taste.
SOLUTION
Reintroduce Pandora as a split platform, uniquely designed to help both the social and solo listener find the right song.
PANDORA WE
Welcome to the social side of the split platform,
dedicated to music sharing, collaborative playlists and queues.
Live Queues
These collaborative queues let everyone connect, add tracks, and collectively control the soundscape.
NO MORE YELLED SONG REQUESTS.
NO MORE AUX CORD ANXIETY.
Swipe left
to veto a song.
Swipe right to add it to your library.
PANDORA ME
The private side of the split platform.
With a new set of intuitive features, users can build out and taste-tailor their personal libraries to suit any and every scenario.
Songs and playlists built for your day-to-day, and your moment to moment.
ME offers musical experiences to match your heart rate and your daily routines.
Using facial recognition and local data, ME can provide selections of songs to suit your mood or a change in the weather.
APP ROLLOUT
ME X WE FEST
To introduce Split, Pandora will host a user generated music festival, giving the crowd control over the music.
SPLIT STOPS
Interactive digital displays will let users curate songs for their commute.
DIGITAL JUKEBOX
Pandora jukeboxes will be stationed at local bars and restaurants, letting people submit songs in a live queue from their seat.
SOCIAL BYTES
A keyboard plugin will allow users to send musical GIFs - or "bytes" to each other.
