SXSWE

Robinhood turns festival food into a playable market, letting SXSWers take stock in shorter lines and lower prices.  

Client

Robinhood

CHALLENGE

Millennials invest less in the stock market than any generation before.

INSIGHT

The market feels unstable and hard to navigate for them. 

It’s not a game they want to play alone.

SOLUTION

To become their partner in investing, Robinhood will build an immersive market experience in an environment they understand - SXSW - and help empower them to fix a pain point they suffer daily - festival food.