Robinhood turns festival food into a playable market, letting SXSWers take stock in shorter lines and lower prices.
Millennials invest less in the stock market than any generation before.
The market feels unstable and hard to navigate for them.
It’s not a game they want to play alone.
To become their partner in investing, Robinhood will build an immersive market experience in an environment they understand - SXSW - and help empower them to fix a pain point they suffer daily - festival food.