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TARGET
FOUNDERS
Black-owned. Latinx-owned. LGBTQ+-owned.
This spot celebrates the diverse founders behind some of the most-loved products on Target shelves.
Special thanks to Ethan Schmidt, who encouraged Penelope and I to write an off-brief :30 that was not in the budget.
It turned out to be everyone's proudest work.
BIG UPS TO THE TEAM:
ECD Craig Love
CREATIVES Amanda Winch + Penelope Vasquez
Bonnie Lumley + Paul Boupha
Eyob Yirgou + Kevin Igunbor
DIRECTOR Molly Mills
AGENCY Mother New York
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