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TARGET
FOUNDERS

Black-owned. Latinx-owned. LGBTQ+-owned.

 

This spot celebrates the diverse founders behind some of the most-loved products on Target shelves. 

Special thanks to Ethan Schmidt, who encouraged Penelope and I to write an off-brief :30 that was not in the budget. 

 

It turned out to be everyone's proudest work. 

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BIG UPS TO THE TEAM:

ECD  Craig Love
CREATIVES  Amanda Winch + Penelope Vasquez
                      Bonnie Lumley + Paul Boupha

                      Eyob Yirgou + Kevin Igunbor
DIRECTOR 
Molly Mills
AGENCY  Mother New York